Start-ups Log: Videolla’s session on Business Model

Start-ups log is a series of blogs showcasing what the BootCamp teams go through. You get a insider’s point of view of what BootCamp really is about.

Videolla’s team greatly benefited from attending the presentation of Business Model given by Juha Ruohonen, Entrepreneur-in-residence at Aalto Venture Garage. We have gained a solid understanding of the importance of the business model in moving forward with the establishment of a successful growth company.

Juha covered all the components of a successful business model, including many useful examples. He talked about the efficiency of the company and the value that it provides, the key activities and resources required as well as the customer segments, channels and revenue streams. Juha gave various different options in each of the segments, going into more detail regarding the options to deliver growth. For example, how to handle the channel and avoid conflicts. We learned about the various cost structures and the benefits and pitfalls of each one.

Summing up, Juha also drew our attention to the impact that outside events can have on a chosen business model. Overall, the presentation gave us the tools to better understand our own business model and provided us with the opportunity to explore options that we had not considered before.

Videolla is building a global open marketplace for media content distribution